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Survey Research Services

ATLAS provides assistance with the following subjects/topics: survey construction, design, and implementation, including survey question writing, sampling methodology, pilot testing, statistical analyses, and report writing.To request more information about the available Survey Research Services and pricing or to schedule an appointment, please use the following form.

Request ATLAS Support

Access to Online Survey Tools

Free to LAS Faculty, Staff, and Students.

Pilot program until June 30, 2015. To request your free account, click here.

Questionnaire Construction

The wording and ordering of a question may influence the quality of the data collected in a survey. We will help you decide whether to do one or multiple surveys, how to word and place questions within the survey(s) for maximum reliability and validity, and provide recommendations on piloting a survey.


ATLAS will help you decide whether to survey the entire population or to use sampling methods for larger populations. Samples must be selected carefully to accurately represent the population you are studying. We provide consultation on the selection of samples using probability sampling, simple random, and/or stratified sampling.

Web-based Surveys

Get help with survey construction and implementation using Web Service's Web Toolbox, or other University approved online survey tools, such as ZipSurvey and SurveyGizmo. Web-based survey responses can be downloaded and formatted for use in SPSS, Stata, or SAS.

Mail Surveys

ATLAS will assist you in the creation and distribution of mail surveys.

Response Rates

The overall response rate to a survey influences the representativeness of the data collected. We will help you measure response rates, determine what an acceptable response rate is for your study, and provide advice on sending follow-up communication to improve response rates.

Calculating Response Rates

In an effort to enable consistent reporting, the American Association for Public Opinion Research (AAPOR) has provided documentation on the calculation of survey outcome rates including response rates, cooperation rates, refusal rates, and contact rates. Each operational definition provided in the AAPOR documentation provides formulas for calculating these rates. They also provide detailed descriptions of the parameters used in telephone, in-person, mail, Internet, and mixed-mode surveys and distinguish and discuss units of analysis (e.g., individuals versus households). For more information, please view the AAPOR Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys.

At Atlas, we often perform Internet survey research from a known number of individuals in a sample. We calculate response rates using the AAPOR formula:

(C+P)/(S-B) * 100

C = Completed questionnaires
P = Partially completed questionnaires (more than one question answered)
S = Total number of survey invitations sent
B = Email addresses that bounced

Data Entry

ATLAS will provide instruction on the entry of survey responses for use in SPSS, Stata, or SAS.

Weight Construction

When sampling is used, ATLAS will assist you in the creation of post-stratification survey weights to ensure that the samples are representative of the population(s).

Shirking Analysis

Respondent behavior can influence the reliability or accuracy of survey responses. When respondents do not provide answers that are fully thought out-- referred to as shirking behavior -- this will affect the reliability of the results. ATLAS will assist in the identification and treatment of shirking behavior in survey data.

Open-Ended Coding

ATLAS will provide instruction on the coding of open-ended responses. ATLAS will code open-ended answers for a fee.